Professional Profile

A changemaker committed to enabling and championing authenticity in voice. Creates award-winning advocacy and consumer engagement campaigns that inspire action for social sector organizations and companies in healthcare, tech and legal industries. Recognized for delivering communications solutions that are relevant, process-based and collaborative.

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Work Experience

COMMUNICATIONS CONSULTANT

C2I Consulting, LLC | Seattle, WA and Truckee, CA| 2012 – Present

Strategic communications counselor and marketing project manager for start-up companies, new therapies, and nonprofit organizations. Creates brand advocates and stakeholder engagement programs that generate rich data and relationships for marketing teams, executive management, board leadership and reputation management. 

• Online peer-to-peer education initiative for international pharmaceutical company established company’s first U.S. brand advocates and social media guidelines

• Strategic plan for social enterprise organization provided blueprint for new board and membership structure during merger

 

VICE PRESIDENT

Health Advocacy Strategies | Seattle, WA| 2004-2012

 Founding member of boutique marketing agency serving the healthcare industry. Successfully directed 50% of firm’s business and seven account teams while increasing reoccurring revenue annually. Developed new consumer relationship management tool for healthcare products directly impacting sales and extending dialogue between company and patients.

• Brand ambassador model marketed and adopted by 3 additional product teams with existing pharmaceutical customer. Engaged more than 400 volunteers and national sales team to deliver the patient voice for corporate communications, brand marketing, executive messaging, PR and employee communications

• Negotiated approval of four new DTC initiatives with legal and regulatory

• Director of client relations, establishing SOPs, best practices and mentor mentality

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VICE PRESIDENT

Edelman Public Relations | San Francisco, CA and Seattle, WA| 1998-2003

Appointed group head of new healthcare teams, growing e-health expertise into designated P&L center for agency offices. Analyst relations and media spokesperson for largest healthcare IPO during tech boom. Proposal/RFP editor for global health practice.

• Corporate and media relations campaign with employee insights shape rebranding messages for international financial services company

• Executive communication and publication strategies established issue leadership role for emerging medical device company

 

CORPORATE COMMUNICATIONS DIRECTOR

Age Wave Health Services | Emeryville, CA| 1997-1998

Editor of brand and issue campaign for payor client at marketing firm. Successfully designed regional events to promote public television special on aging and health issues; coordinated the national launch of the program’s integrated marketing campaign. Designed and produced corporate identity materials for firm.

 

PUBLIC EDUCATION MANAGER

State Bar of California | San Francisco, CA | 1990-1997

Established new department of public education for largest state bar association. Created partnerships with key governmental and education institutions to produce an award-winning community affairs program on violence prevention for teenagers with research study, online forum and curriculum.

 

ACCOUNT EXECUTIVE

Hill + Knowlton Strategies | New York, NY | 1987-1990

Editorial specialist for Ford Foundation and United Nations corporate positioning accounts. Responsible for day-to-day management and media planning for community health campaign. Marketing launch team member for one of the first Internet services.

 

Additional employment as PUBLIC AFFAIRS ACCOUNT EXECUTIVE in Washington, DC for health and energy clients; INFORMATION SPECIALIST for National AIDS Hotline; and, REPORTER for regional newspaper.